adminWhat is Pop-up?; pop-up is a small pop-up window that meets a variety of stimulating tasks based on how users behave when they are browsing websites, using pop-up in E-Ticarette; used to increase reminders, advertising, customer attractions and recycling rates.
These Windows are automatically opened on the website page when the user is browsing the content: It is strategically configured by the website owner and varies depending on the visitor behavior. Pop-up links are separated to serve a variety of purposes within themselves and configuration for E-commerce is required, whichever is used. The incorrect application will disrupt the in-site navigation stream, and will remove users from the website.
These pop-up windows, which appear to be quite simple and useless from the outside, are helping to reduce the rate of basket abandonment within E-Commerce with MGS Software, while increasing organic traffic.
Let’s look for a response to how the bride benefits from pop-ups to increase the recycling rate without damaging the user experience.
Why Use Pop-up?
In e-Commerce, users do not go shopping when they visit the website for the first time. Pop-up Advertising is used to keep users who are not shopping trends but who visit the website more on the website and keep them going. The more time the user spends on the website within the E-Commerce, the more useful the user is, therefore, all work is to ensure that the user does not leave the website.
According to global research, the user who visited an E-Commerce website has been navigating around 32 pages of products, services or campaigns. Therefore, it is clear that there is a long research process before the shopping action takes place, so it can be shortened by some studies, or the user who wants to leave the website as a result of the investigation can be hosted on more sites. However, collecting and using data within E-Commerce is very useful when it is considered as a recycling ratio. At this point, MGS Software has software specifically developed and is automatically integrated into business processes.
What are the pop-up Usage Objectives?
In e-commerce, pop-ups are used specifically for advertising purposes: The fastest and easiest way to communicate with the customer. A newly established website needs advertising support to promote both brand and product. Creating an advertising strategy that encourages Internet users to shop is a required activity for the brand. Sponsored ads and special advertising work are required and required for each brand, but pop-ups that don’t cost, once configured with custom integration, are a very low-cost advertising tool. For this reason, businesses in the large, medium or small segment need to adjust pop-up optimization settings.
Pop-up (pop-up) Ads communicate with customers who visit the business, guide visitors, inform them about opportunities, and keep them informed of campaigns. For all these purposes, different advertising works are carried out.
1. Pop-up Notifications that reduce Basket Abandon
The action of the user not buying the product added to the cart, expressed as basket abandonment on e-Commerce sites, can be reduced by pop-up Notification Studies. Users who visit the online store do not choose to buy the products they have added to the cart in the first step: They are reviewing other products on the site or they are navigating on different tabs in the browser. At this point, pop-ups can send notifications and trigger them for the purchase action.
2. Pop-up Notifications that reduce Site abandonment
The prospect can leave the website without taking a buying action: The target audience can focus on potential customers to increase sales rates. At this point, users who leave the website must be provided with a pop-up message. Pop-ups can include discounts, offers, or campaigns – but they can also offer coupon opportunities to users.
3. Pop-up Notifications used for Feedback
It is very important to get feedback on e-Commerce sites: The most performing version of feedback creates user experiences. At this point, it is very important to get reviews and opinions from users who visit the website: It is very important to create a repository for e-commerce operations management. The transfer and regular implementation of this data into business processes will benefit you directly from growing in E-commerce. Pop-up is required to collect all feedback and transfer it to the repository: Cost-effective and continuous operation.
4. Pop-up Notifications used for Reminder
There are a lot of products and services in the online store, so users may have liked the products while they were traveling, but they didn’t add them to the basket. At this point, it is very important to set up a notification mechanism that reminds the user of the products and presents them again. The products that users like and review are brought back to the front of the user thanks to pop-up notifications. For the same user who continues to visit or revisit the website, reminder notifications are also used to increase the volume of trade.
What are the types of pop-up used for Business?
Website pop-up makes it easy to interact with visitors or prospective customers; it is widely used in web marketing. There are four different types of website pop-ups. Each has a different application: It has its own advantages and disadvantages. Each of these web pop-ups has a way to influence the speed at which to create leads. According to this, MGS Software will design it as an ad specific to your business,
What are the pop-up types?;
- Introduction pop-up
- Timed pop-up
- Exit Nest pop-up
- Scroll pop-up
- Permanent pop-up
The pop-up Windows are separated for their own purposes and activities: Pop-ups are provided by MGS Software to suit your business needs and objectives.
1.Introduction pop-up Notifications
As soon as the E-Commerce site meets the user, the Introduction pop-up Notifications will be triggered: Through notifications it is intended to transform the prospect into a loyal user. However, notifications can be converted into a form, increasing the number of members.
2.Timed pop-up Notifications
Time-based pop-up Notifications is a notification type that is provided to the advertising user during the set time period after the user visits the E-Commerce site. Special adjustments can be made on product standby, whether they are waiting on the home page or on the product stand-by. This is to remind the forgotten product or website and to put the user in action.
3.Exit Nest pop-up Notifications
Users who browse the e-Commerce site may not always be involved in the shopping action and want to check out the website after looking at the products. Exit Nest pop-up Notifications detects that the user will leave the website, sending a message and trying to make them spend more time. Notifications can be made available to the user in two different ways when the product is held in the basket or when inspecting the product.
4.Scroll pop-up Notifications
Scroll pop-up Notifications serves as a sort of needle ad: When the user reaches a certain point on the website, it appears as an ad from the part set to the one. Notifications can be added to the product to promote the product, service, or campaign in specific areas, and may act to strengthen the purchase action.
5.Permanent pop-up Notifications
Permanent work within pop-up notifications used in a variety of areas is very important for persuasion. Persistent pop-up Notifications are triggered based on user experience when the user enters the website or completes certain action. Does not cover the entire page or website, with minimal design depending on user Experience.
